PiersSilentFawkesKing.....

I want to start with saying thanks to SSES and Magnus Lindkvist for giving us the opportunity to listen to Piers Fawkes. I also want to say thanks for the food and drinksJ. Piers Fawkes presentation was very inspiring, it was, with no doubt, the best presentation so far. I liked the way that he sounded professional and somehow like an idol but at the same time very down to earth and humble.

The most interesting part they he talked about and that also Kristian Cheng talked about was that you have to make the information digestible. You have to make it nice and interesting for people to read and not just a lot of data that says nothing. Some companies pay an amount every month to get all kind of trend data, but the problem is that they never use and that´s where Piers comes in the picture and makes it better and more digestible. He raps it all together in a nice package, this makes it all easier for the companies to read and to adept the trend to their company.

Another interesting thing was when he talked about communities and the effect on trends. A trend is nothing until a lot of people assemble around that trend. That’s when it reaches the communities and when the communities assemble around it, then it might become a trend, and when a lot of communities assemble around it, then it might have become a mega trend.

His passion for his work amazed me. He said that he woke up every morning at six in the morning and starts every morning with reading loads and loads of RSS links. His main aim is to give people and companies inspiration.

I would like the end this post with once again giving a big thank you to SSES and to Magnus Lindkvist. It was a very well spent two hours yesterday!

Now it´s time to have a nice after work !